Farm & Agricultural Films
Cinematic farm and agricultural films for family farms, co-ops and agribusinesses across South Africa and Southern Africa. We tell real stories that help you win buyers, build trust and honour your legacy.
Stories from the soil
Who we film for
Multi-generation legacy and succession stories that capture your people, your land and your values.
Process and quality films for buyers and retailers – from intake and grading to cold chain and loading.
Brand and product films for local and international markets, helping you stand out with buyers, agents and retailers.
Coverage of field days, expos and auctions – with highlight films you can use to promote next year’s event.
10+
Years in production
Stories from the soil
JLT Agri is the specialist agricultural division of Just Like That Productions (Pty) Ltd, a Pretoria-based media and communications company producing high-end corporate and farm films across South Africa.
We create cinematic farm and agri films that feel real – not staged. From family farms and co-ops to exporters and agribusiness, we design each film around your land, your people and your goals.
Our job is simple: tell real farm stories that help you sell, recruit and build trust – whether that’s with buyers, retailers, investors or the next generation on the farm.
What we film
Every farm and agri business is different. We shape each production around your land, your people and your goals.
Authentic narratives that capture the essence of your farm – from heritage to daily operations. Perfect for brand building, family legacy and showing buyers who they’re partnering with.
Showcase your products from paddock to plate or field to shelf. Ideal for retailers, buyers and international markets that need to see your standards, not just read about them.
In-depth visual stories following a crop, herd or season over time. Powerful tools for explaining your practices, trials and sustainability story to technical teams and decision- makers.
Professional coverage of agricultural events, auctions, expos and field days, with highlight films you can use to promote next year’s event.
Farm stories we've told
Here are a few of the farms and agri businesses we’ve filmed for across South Africa.
View all projects
Multi-generation farm story used for export buyers and tourism marketing.
Process and quality film walking buyers through intake, grading, packing and cold chain.
How we work
We keep it simple, respectful and efficient – so you can keep farming while we film.
We start with a conversation and, where possible, a visit. We learn your story, your market and what you want the film to achieve.
We design a story arc, shot list and interview plan around your operation, season and schedule – so we don’t waste your time in the field.
Our crew comes to you with the right gear for your environment. Most projects run 4–8 weeks from first meeting to final delivery, with versions for web, presentations and social.
What farmers say
"JLT Agri captured the soul of our farm in a way we couldn't have imagined. The film helped us secure partnerships with three new retailers."
Willem van Zyl
Owner, Van Zyl Family Wines
"Professional, respectful, and they truly understood our industry. The documentary they produced is now our most valuable marketing asset."
Sarah Botha
Marketing Director, SA Citrus Exporters
"They walked our land, spoke to our workers, and told our three-generation story beautifully. My father would have been proud."
Pieter de Klerk
Third Generation, De Klerk Dairy
FAQ
Everything you need to know about working with us. Can't find what you're looking for?
Talk to us directlyEvery farm is unique, so we quote based on the scope of your project. A typical brand film starts from R25,000, while comprehensive documentaries range from R50,000-R150,000. We'll discuss your goals and provide a detailed quote after our initial consultation.
Not at all. We work around your schedule and are experienced in farm environments. Our small crew is unobtrusive, and we often capture the most authentic footage when your team is simply doing what they do best. We plan shoot days to minimize any interference.
You'll receive files optimized for all platforms - from full-length versions for presentations and websites, to short cuts for social media, trade shows, and recruitment. We deliver in formats ready for any use case.
From first meeting to final delivery, most projects take 4-8 weeks. The on-farm shoot is typically 1-3 days depending on scope. We can accommodate tighter timelines for events or time-sensitive projects.
Yes, we've filmed agricultural projects across Southern Africa and are happy to travel for the right project. Travel costs are quoted separately based on location.
Get in touch
Ready to tell your farm or agri story on film? Fill out the form and we’ll be in touch within 24 hours with ideas, options and next steps.
hello@jltagri.co.za
Phone
+27 12 345 6789
Based in
Pretoria, South Africa – filming across SA & Southern Africa
Chat to us below!